SWOT ANALYSIS
Extra Virgin Olive Oil Of Magnesia | Olive Oil Production Volos Magnesia

STRENGTHS

Our Pioneering beliefs and Vision are solidly based on Principles of Nature and Health. If we were allowed to destroy it we will be faced with one and only way out; Destruction. Until 1950 Nutrition and diet were unheard of. It was considered then a privilege of the Mediterranean people. Olive oil was found only in pharmacies. Since then and the help of the California Institute of Nutrition Technology and scientific research came as major revolution. The junk food and Drug industries were thriving as was the McDonald’s university of Hamburgology. Despite the deaths of Elvis Presley and Mike Dyson did not make an impact on it, in fact the opposite. The giants of Mc and Cola, not forgetting the deep fries, captured the whole world. The Super Mac–Cola allied with an amazing growth of the pharmaceutical industries which replaced the arms manufacture; in top earnings. The national Health Budgets over-burdened with demand came back to the Tax payer for increases and cuts on other services such as Education which in their turn took Health and Education into private institutions.

Remember that all seed extracted oils are not anti cancerous but the contrary. All raw and cooked vegetables contain antioxidants and anti-inflammatory as well as carotenoid molecules to maintain one’s health and protect the immune system from cognitive decline. Whenever fish with Omega-3 fatty acid is needed in your diet, all these healthy foods must be dressed with extra virgin olive oil.
In recent years and through filthy misunderstandings in Greek olive oil has taken a battering. With bio system to be seen to be doubtful of genuineness of Greek produce. The EU leadership are to blame for shooting themselves on the process of bottling and inspection. Instead the Greek farmers were named as rogues and cheats.

Our strength though relies on the Internet niche market and word and mouth. Promoting ourselves through the internet has the added advantage of hitting back the EU for lack of leadership and responsibility.

WEAKNESSES

Main weaknesses we face are related to market fluctuations in the price of olive oil. Prices of all commodities have risen and consumers have less money to spend. Energy prices have risen since the ban on Russian oil and gas. European countries have been forced to spend more on arms instead. Their economies are on the brink of bankruptcy, middle classes are cutting down expenses and technical intelligence are putting people out of work. It looks like being a battle of survival.

OPPORTUNITIES

Since more and more people have become health conscious we aim at a niche market whereby opportunities for us may be more rewarding.
We are also backed by our overseas funds which can give us breathing space. Internet banking comes very helpful in niche marketing.